EuroX Performance
Effective Date: 11/06/2026
Last Updated: 11/06/2026

1. Introduction
   EuroX Performance (“EuroX Performance,” “we,” “us,” or “our”) respects the privacy of our
   customers and website visitors.
   This Privacy Policy explains how we collect, use, disclose, retain, and protect personal
   information when individuals interact with our business, website, and customer communication
   services.
   This Privacy Policy applies to information collected when you:
    Visit our website at https://euroxperformance.com
    Contact us by telephone, email, or website contact form
    Request automotive maintenance, diagnostics, or repair services
    Schedule appointments or request estimates
    Communicate with us through Google Search, Google Maps, or Google Business Profile
    Use Google’s AI-assisted RCS for Business messaging service to contact EuroX
   Performance
    Provide information during an automotive service transaction
   This Privacy Policy also explains the involvement of third-party service providers, including
   Google and Shop Boss.
   Where applicable law requires consent for particular processing activities, we will obtain that
   consent separately.
2. Business Information
   Business Name: EuroX Performance
   Legal Business Name: EuroX Performance
   Business Address: 15985 S Golden Rd Unit F, Golden, CO 80401
   Phone Number: 303-562-1800
   Email Address: repair@euroxperformance.com

Website: https://euroxperformance.com
Privacy Contact: repair@euroxperformance.com
EuroX Performance is an automotive repair and performance service business located in Golden,
Colorado.
3. Personal Information We Collect
We collect information that customers voluntarily provide and certain technical information
generated when individuals use our website or communication services.
A. Contact Information
This may include:
 Full name
 Telephone number
 Email address
 Mailing or billing address, when necessary
 Preferred contact method
B. Vehicle and Automotive Service Information
Depending on the services requested, we may collect:
 Vehicle make, model, and year
 Vehicle identification number (VIN)
 Vehicle mileage
 License plate information, when necessary
 Vehicle maintenance and repair history
 Diagnostic findings and technician notes
 Repair estimates and work orders
 Service authorizations
 Invoices and transaction records
 Vehicle photographs and related documents
C. Customer Communication Information
When customers contact EuroX Performance, we may collect:
 Customer inquiries and service requests
 Email correspondence
 Information submitted through website contact forms
 Google Business Profile messaging content

 RCS for Business conversation information
 Phone numbers associated with messaging conversations
 Images or attachments voluntarily submitted
 Appointment and customer support information
 Communication preferences and opt-out requests
D. Website Usage Information
Through Google Analytics, we collect website usage information that may include:
 Pages visited
 Website navigation and interactions
 Approximate geographic location
 Device and browser information
 Website traffic sources
 Session activity and engagement
 Cookies and online identifiers
We use this information to monitor website traffic and improve website performance.
4. How We Use Personal Information
EuroX Performance uses personal information for legitimate business purposes, including:
 Responding to customer questions
 Providing automotive diagnostics, maintenance, and repair services
 Scheduling and confirming appointments
 Preparing repair estimates and work orders
 Maintaining vehicle service histories
 Communicating repair progress and service recommendations
 Processing authorized transactions
 Providing customer support
 Operating Google AI-assisted messaging
 Managing customer records through Shop Boss
 Monitoring website traffic through Google Analytics
 Maintaining the security and functionality of our systems
 Preventing fraud, spam, and unauthorized activity
 Complying with legal, accounting, and regulatory obligations
 Resolving customer disputes
We use personal information only for purposes described in this Privacy Policy or otherwise
permitted by applicable law.
5. Google Business Profile and AI-Assisted Messaging

EuroX Performance offers AI-assisted customer messaging through Google Business Profile and
Google’s RCS for Business technology.
Customers may initiate conversations with EuroX Performance through supported Google
Search, Google Maps, and mobile messaging experiences.
A. How AI Messaging Works
Google’s AI-assisted messaging technology may automatically respond to common customer
questions using information from our Google Business Profile, website, and other sources
available to the service.
These responses may concern:
 Business hours and location
 Automotive services
 General vehicle maintenance questions
 Appointment inquiries
 Service availability
 Customer support
 General business information
Some responses are generated by artificial intelligence rather than by an employee of EuroX
Performance.
AI-generated information may be incomplete or inaccurate. Customers should confirm specific
repair estimates, diagnostic conclusions, appointments, and service commitments directly with
an authorized EuroX Performance representative.
B. Information Processed During Messaging
When a customer uses Google-supported messaging, the information processed may include:
 Phone number
 Message content
 Conversation history
 Questions and service requests
 Images and attachments voluntarily submitted
 Messaging status and technical information
This information is processed to facilitate conversations and provide customer assistance.
C. Google’s Role in Data Processing
Google LLC provides the infrastructure and technology supporting Google Business Profile AI-
assisted messaging and RCS for Business.

Under Google’s applicable Additional Terms for the RCS for Business Messaging Feature,
Google acts as a data processor for business and end-user data associated with this feature,
subject to the applicable Google Data Processing Addendum.
Google and authorized service providers may process messaging information to:
 Deliver and route messages
 Operate AI-assisted messaging
 Support customer conversations
 Maintain service functionality
 Detect and prevent spam, fraud, and abuse
 Maintain platform security
 Comply with applicable legal requirements
Google’s applicable terms also describe certain processing of business-sent message content and
associated information to support and improve spam detection, including AI-based spam
prevention.
EuroX Performance will provide required notices and obtain any legally required authorizations
or consents for the processing of customer information through this service.
For more information about Google’s privacy practices, visit:
https://policies.google.com/privacy
D. Human Access to Conversations
Authorized EuroX Performance personnel may access customer conversations through Google’s
business messaging interface.
Employees may review conversations and respond directly when customers request human
assistance or when a question requires personalized attention.
Access to customer information is intended for legitimate customer service and business
purposes.
E. Messaging Consent
Customers may voluntarily initiate conversations through Google-supported messaging channels.
We use these conversations to respond to inquiries and provide related customer service.
Initiating a customer service conversation does not constitute consent to receive unrelated
promotional or marketing messages.

EuroX Performance does not use Google Business Profile RCS messaging to send unsolicited
promotional campaigns or bulk marketing messages.
6. Messaging Preferences and Opt-Out
Customers may stop receiving messages through supported Google RCS messaging channels by:
 Replying STOP or UNSUBSCRIBE
 Using available blocking or unsubscribe controls in their messaging application
 Contacting EuroX Performance directly
Google’s messaging platform may automatically disable messaging after a recognized opt-out
request.
Customers who initiate a new conversation after opting out may reactivate the messaging
conversation under Google’s applicable platform rules.
Customers may continue contacting EuroX Performance by telephone or email.
We honor applicable communication preferences and opt-out requests in accordance with
relevant laws and platform requirements.
7. Shop Boss — Automotive Management Software
EuroX Performance uses Shop Boss, an automotive shop management software platform
operated by CSB Technologies, a Vehlo Purchaser, LLC entity.
Shop Boss helps us manage customer information, vehicle service records, estimates, repair
orders, invoices, and other automotive business operations.
Information processed through Shop Boss may include:
 Customer names and contact information
 Phone numbers and email addresses
 Vehicle make, model, year, and VIN
 Vehicle mileage and service history
 Repair estimates and authorizations
 Diagnostic findings
 Work orders and invoices
 Transaction-related information
 Appointment and customer service records
We use Shop Boss to maintain accurate service documentation, manage automotive repair
transactions, and provide customer support.

Shop Boss and its authorized operational service providers may process information as necessary
to operate, maintain, and secure the platform.
EuroX Performance does not currently use optional Shop Boss integrations with CARFAX or
third-party customer relationship management services.
Shop Boss maintains its own privacy practices and contractual obligations.
Customers may review Shop Boss’s Privacy Policy at:
https://shopboss.net/privacy-policy/
8. Google Analytics and Website Tracking
EuroX Performance uses Google Analytics, a website analytics service provided by Google
LLC.
We use Google Analytics to monitor website traffic, understand how visitors interact with our
website, and evaluate website performance.
A. Information Collected
Google Analytics may collect:
 Pages viewed
 Time spent on the website
 Website interactions
 Browser and device information
 Approximate geographic location
 Referral sources
 Session and engagement information
 Cookies and online identifiers
Google Analytics may process IP addresses to derive approximate geographic location and
support the operation and security of its services.
B. How We Use Analytics Information
We use Google Analytics to:
 Monitor website traffic
 Understand which pages visitor’s access
 Evaluate website navigation
 Identify technical or usability issues
 Improve website content and functionality
 Understand how visitors discover our website

EuroX Performance does not currently use Google Analytics for Google Ads remarketing
campaigns.
C. Google’s Processing of Analytics Data
Google processes analytics information according to its applicable service terms and data
protection arrangements.
Google may process data using infrastructure located in the United States or other countries.
For more information, visit:
https://policies.google.com/privacy
D. Cookie Choices
Visitors may manage or disable cookies through their browser settings.
Google also provides a Google Analytics Opt-out Browser Add-on for supported browsers:
https://tools.google.com/dlpage/gaoptout
Where applicable law requires additional consent or cookie controls, EuroX Performance will
provide those mechanisms.
E. Personally Identifying Information
EuroX Performance does not intentionally send customer names, email addresses, phone
numbers, or other directly identifying customer information to Google Analytics.
9. How We Share Personal Information
EuroX Performance does not sell customer personal information collected through Google
Business Profile messaging.
We do not sell, rent, or share SMS or RCS messaging opt-in information or consent records with
third parties or affiliates for their independent marketing or promotional purposes.
We may share personal information with the following categories of recipients when reasonably
necessary:
A. Google
Google provides our website analytics and AI-assisted customer messaging technology.

Information processed by Google depends on the service used and is subject to applicable
Google terms and data processing arrangements.
B. Shop Boss
Shop Boss processes customer and vehicle service information to support our automotive repair
operations.
C. Operational Service Providers
We may use service providers for website hosting, information technology, payment processing,
accounting, and other necessary business functions.
Such providers receive information relevant to the services they perform.
D. Automotive Service Providers
We may share limited information with parts suppliers, warranty administrators, or other
automotive service providers when reasonably necessary to fulfill a customer-requested service
or transaction.
E. Legal Authorities
We may disclose information when required by applicable law, court order, or other lawful legal
process, or when necessary to protect legal rights and safety.
F. Business Transactions
If EuroX Performance undergoes a merger, acquisition, reorganization, or sale of business assets,
relevant customer information may be transferred subject to applicable legal requirements.
We seek to limit information sharing to legitimate purposes and the information reasonably
necessary for those purposes.
10. Data Retention
EuroX Performance retains personal information for as long as reasonably necessary to:
 Provide automotive services
 Maintain customer and vehicle service records
 Support warranty documentation
 Fulfill accounting and tax obligations
 Respond to customer inquiries
 Resolve disputes
 Meet applicable legal requirements

Retention periods vary according to the type of information and the purpose for which it was
collected.
Customer and vehicle records maintained through Shop Boss may be retained in accordance with
our business recordkeeping needs and applicable contractual and legal requirements.
Google and other third-party service providers may maintain separate retention schedules under
their applicable policies.
Customer-sent media attachments in Google’s Business Profile messaging interface are generally
available to view for approximately 30 days, according to Google’s published guidance.
Deleting a conversation from our business interface does not necessarily delete copies retained
by Google, the customer’s device, or other authorized providers.
When information is no longer required, we take reasonable steps to delete, de-identify, or
securely dispose of it, subject to applicable recordkeeping obligations.
11. Data Security
EuroX Performance takes reasonable measures to protect personal information against
unauthorized access, loss, misuse, alteration, and disclosure.
Our security practices are intended to include appropriate administrative, technical, and
organizational safeguards based on the information involved and the systems used.
These may include:
 Limiting access to customer information to authorized personnel
 Using password-protected business systems
 Maintaining appropriate access permissions
 Using available security controls provided by Google and Shop Boss
 Using secure methods for sensitive transactions
 Reviewing access and security practices when appropriate
No website, messaging service, or electronic storage system can be guaranteed to be completely
secure.
12. Sensitive Personal and Financial Information
Customers should not transmit highly sensitive information through ordinary Google messaging
conversations or unsecured website communication channels.
This includes:

 Social Security numbers
 Complete credit card numbers
 Bank account credentials
 Passwords
 Government-issued identification numbers
 Security question answers
 Other confidential authentication information
When sensitive information is required for an authorized transaction, customers should use an
appropriate secure payment or information collection method provided by EuroX Performance.
We do not intentionally request highly sensitive financial or authentication information through
Google AI-assisted messaging.
13. Customer Privacy Rights
Depending on applicable law, individuals may have rights relating to their personal information.
These may include the right to:
 Request access to eligible personal information
 Request correction of inaccurate information
 Request deletion of eligible personal information
 Withdraw consent where processing relies on consent
 Opt out of certain communications
 Exercise additional privacy rights where applicable
Requests may be subject to identity verification, legal exceptions, and applicable recordkeeping
requirements.
To submit a privacy request, contact:
Email: repair@euroxperformance.com
Phone: 303-562-1800
We will respond to applicable requests within the timeframes required by law.
Certain information processed independently by Google or other third parties may be subject to
those providers’ privacy request procedures.
14. Colorado Privacy Laws
EuroX Performance operates in Colorado and is committed to complying with applicable state
and federal privacy and consumer protection laws.

Where the Colorado Privacy Act or other applicable privacy laws apply to our business or
specific processing activities, we will comply with the relevant requirements.
Nothing in this Privacy Policy limits consumer rights that cannot legally be waived.
15. Children’s Privacy
Our website and automotive services are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our
website or customer messaging services.
If we become aware of information collected from a child in circumstances requiring parental
consent, we will take appropriate action under applicable law.
Parents or guardians may contact us with privacy concerns.
16. Third-Party Websites and Services
Our website may contain links to third-party websites and services.
These may include Google, automotive service providers, scheduling platforms, or other external
resources.
Third-party services may have their own privacy policies, data processing practices, and security
procedures.
We encourage visitors to review the applicable privacy policies before providing information to
third-party services.
17. Changes to This Privacy Policy
EuroX Performance may update this Privacy Policy to reflect changes in our business practices,
technologies, service providers, or applicable legal requirements.
Updated versions will be published on our website with a revised effective date or last-updated
date.
Where required by law, we will provide additional notice or obtain consent before implementing
material changes.
18. Contact Information

For questions about this Privacy Policy, customer information, or Google AI-assisted messaging,
please contact:
EuroX Performance
Legal Business Name: EuroX Performance
Business Address: 15985 S Golden Rd Unit F, Golden, CO 80401
Phone: 303-562-1800
Email: repair@euroxperformance.com
Privacy Contact Email: repair@euroxperformance.com
Website: https://euroxperformance.com
Terms of Service: https://euroxperformance.com/terms
Privacy Policy: https://euroxperformance.com/privacy-policy

Last Updated: 11/06/2026